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Lexicon Press

Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.
April 16, 2024 Article

Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.

The Lesson U.S. Automakers Need to Learn From Tech
April 3, 2024 Article

The Lesson U.S. Automakers Need to Learn From Tech

Fast Company: This guy named Febreze, Blackberry, and Sonos. Now he wants to name your AI company.
February 8, 2024 Article

Fast Company: This guy named Febreze, Blackberry, and Sonos. Now he wants to name your AI company.

Creative Review: How to create an iconic brand name. 
January 31, 2024 Article

Creative Review: How to create an iconic brand name. 

Digiday. From Gemini to GROK, new names for generative AI share the spotlight
December 8, 2023 Article

Digiday. From Gemini to GROK, new names for generative AI share the spotlight

Forbes: Developing Effective Brand Names: Lessons from a Naming Guru
June 13, 2023 Article

Forbes: Developing Effective Brand Names: Lessons from a Naming Guru

Bloomberg: Who Names Electric Cars? These are The Worst
June 1, 2023 Article

Bloomberg: Who Names Electric Cars? These are The Worst

BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name
May 29, 2023 Article

BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name

AdExchanger: Every Killer Brand Starts with a Great Name
May 25, 2023 Article

AdExchanger: Every Killer Brand Starts with a Great Name

Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names
April 20, 2023 Article

Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names

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