Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.
The Lesson U.S. Automakers Need to Learn From Tech
Fast Company: This guy named Febreze, Blackberry, and Sonos. Now he wants to name your AI company.
Creative Review: How to create an iconic brand name.
Digiday. From Gemini to GROK, new names for generative AI share the spotlight
Forbes: Developing Effective Brand Names: Lessons from a Naming Guru
Bloomberg: Who Names Electric Cars? These are The Worst
BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name
AdExchanger: Every Killer Brand Starts with a Great Name
