NutraNext, a vitamin and supplement company based in Washington, D.C. was launching a new supplement brand focusing on “highly effective” ingredients that offer clear, clinical benefits. Our creative development focused on the executive team’s strong commitment to authenticity and accuracy in product performance. To quote the company’s CEO: “No smoke, no mirrors”.


To support the company’s values and the process they used to validate performance, a common, real word was recommended by Lexicon: Objective. A major asset of Objective is its distinctiveness and unexpected nature in the category.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do