Arm & Hammer was already a leader in cat litter. When they developed a new formula allowing for one step clean up, they needed a meaningful way to introduce their innovative new product to the market.


In the commoditized cat litter space, a unique brand name can make all the difference. Slide is short, simple, and easy, immediately setting it apart from other overly-descriptive names in the category. It embodies the product it represents.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do