Slide (Arm & Hammer)
![Slide (Arm & Hammer)](https://www.lexiconbranding.com/wp-content/uploads/2023/06/Sliede-hero-1400x605.jpg)
Problem.
Arm & Hammer was already a leader in cat litter. When they developed a new formula allowing for one step clean up, they needed a meaningful way to introduce their innovative new product to the market.
Solution.
In the commoditized cat litter space, a unique brand name can make all the difference. Slide is short, simple, and easy, immediately setting it apart from other overly-descriptive names in the category. It embodies the product it represents.