Constellation Brands and Simi Winery needed a distinctive and compelling brand name for a new Prohibition-style wine. A method that became popular during Prohibition was to store select lots of the wine in previously used Rye Whiskey barrels to impart rich and spiced flavors during aging. The brand wanted to celebrate the winery’s rebellious Prohibition history and the historic winemaking process.


Rebel Cask supports the brand’s attitude and unique process while also serving as a tribute to Simi Winery’s perseverance during Prohibition and the bootleggers of the era. Some say Rebel Cask tastes as if a splash of Manhattan spilled into your glass of red wine.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do