Endless West needed a brand name for their new molecular whiskey that would never see the inside of a barrel. The name needed to balance the scientific principles that underly the new whiskey with the deep emotion and rich culture of the craft.


Glyph, a real word meaning a symbol or written character, links the brand to ideas of the past while leveraging a short and distinct word for a contemporary feel. As with all alcohol brand names, a short, crisp name supports a strong and memorable bar call.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do