Gold Peak (Coca-Cola)

Problem.

The Coca-Cola Company wanted to reinvigorate the cold beverage category and infuse new life into the ready-to-drink tea segment.

Solution.

Gold Peak highlights the natural qualities of the product: Gold with its reference to sunshine and fields, and Peak with its connection to both mountains and fruit picked at the optimal level of ripeness. The name combines two words that connote “high quality” in a way that creates a new, distinctive idea.

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