Zithromax (Pfizer)
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Problem.
Pfizer developed a powerful antibiotic used to treat bacterial infections. The scientific name –azithromycin – needed a consumer-friendly counterpart that was easy to pronounce but still sounded as effective.
Solution.
Pulling out a part of the scientific name for the compound – zithro – supported a solution that was straightforward and effective. Adding –max as a suffix drove home just how powerful the antibiotic was in a way that consumers could understand and pronounce.