Zithromax (Pfizer)

Problem.

Pfizer developed a powerful antibiotic used to treat bacterial infections. The scientific name –azithromycin – needed a consumer-friendly counterpart that was easy to pronounce but still sounded as effective.

Solution.

Pulling out a part of the scientific name for the compound – zithro – supported a solution that was straightforward and effective. Adding –max as a suffix drove home just how powerful the antibiotic was in a way that consumers could understand and pronounce.

Partner with Lexicon

Reach out for more information about our services.

"*" indicates required fields

First Name *

Last Name *

Email *

Country *

Company *

Message *

We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.

I agree

Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.

Sign me up!

Zithromax (Pfizer)

Problem.

Solution.

Other Health Case Studies

What Is The Value of a Lexicon Created Brand Name?

Partner with Lexicon