Problem.

A new kind of financial services company was leveraging the web to create the first-ever private capital marketplace. They were set up to connect high net-worth individuals seeking investment opportunities with privately owned companies needing funds in the $3 million to $15 million range.

Solution.

Explore the pioneering spirit of the investment world and what was then the new frontier of the internet, This path led us to Off Road – a name that communicated an element of adaptation and adventure appropriate to an investor group with different perspectives, geographies, professional backgrounds, and investment experience.

Other Financial Case Studies

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What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do