June 17, 2020 Article

Creating Brand Names for Lyft

May 20, 2020 Article

What White Claw® Can Teach Us About Brand Names That Win

February 18, 2020 Article

The Myths That Stop Companies From Creating Remarkable Brand Names

February 11, 2020 Article

Why Compound Names Win in Today’s Marketplace

July 10, 2019 Article

CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming

March 21, 2019 Article

How Brand Names Impact Consumer Trust

February 21, 2018 Article

Are All the Good Names Taken?

January 11, 2017 Article

Why the Executive Suite Must Be Involved in Brand Name Development

November 8, 2016 Article

How Lucid Motors Got Its Name

November 2, 2016 Article

Building an Informed Brand