Xbox Live (Microsoft)

Problem.

Microsoft needed a name for Xbox’s online service for gaming that allowed multiple users to play directly against each other.

Solution.

Given that the word “live” was strongly associated with vitality, action, and being engaged in the present moment, Lexicon developed the brand name Xbox Live, as it perfectly encapsulated the service’s core feature of competing live against fellow gamers.

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Xbox Live (Microsoft)

Problem.

Solution.

Other Entertainment Case Studies

What Is The Value of a Lexicon Created Brand Name?

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