ByteDance was entering the gaming and mobile gaming space. How could a name help their new platform stand out and support their story of “a place where gamers build community and experience a new virtual world.”


Nuverse, a name developed from the words “new” and “universe”, creates a unique first impression to the platform. Nuverse is inspiring. Nuverse is community. Nuverse is for you. With their new name, ByteDance invites customers into a new universe of video games to explore.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do