ByteDance was entering the gaming and mobile gaming space. How could a name help their new platform stand out and support their story of “a place where gamers build community and experience a new virtual world.”
Nuverse, a name developed from the words “new” and “universe”, creates a unique first impression to the platform. Nuverse is inspiring. Nuverse is community. Nuverse is for you. With their new name, ByteDance invites customers into a new universe of video games to explore.