Spruce at the Super Bowl

Our latest P&G credential, Spruce, made its debut with a Super Bowl ad “Who Let the Dogs Out.” If you need to reclaim your lawn, Spruce is for you! 🌱

Why “Spruce”?

Spruce is a beautiful tree, but also means to make neat, smart, or tidy. The word delivers on the promise of hassle-free, safe and effective gardening. Our strategy was to create a fast and approachable name that supports its pet-friendliness. Time to let your dogs out!

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Spruce at the Super Bowl

Why “Spruce”?

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