Congratulations Magnite on the Successful Rebrand and Merger

Congratulations to the Magnite team on a successful rebrand, especially Charlstie Veith and David Hertog at Rubicon Project, who both did a fabulous job on managing this project. To create Magnite, an invented word based on the idea of magnetic being a fundamental force, Lexicon combined small creative teams with our linguists in 15 different countries to develop a brand name that works across multiple languages and cultures. Working with Collins to create a brand identity is always a pleasure. We love the colorful identity.

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