Lucid Air: The Next Competitor to Tesla is Soon to Launch

The next competitor to Tesla is soon to launch. Lucid Motors recently released this short video of their first vehicle, the Lucid Air.

Lexicon Branding developed the Lucid brand based on a strategy that a vehicle so advanced and so comfortable needs a name that communicates “intuitive intelligence” and has the potential to become the new reference point for electric vehicles. 

Take a look at the future.

As we pause road-testing to keep our employees and the community safe, we invite you to watch a video we filmed in February. Join #TeamLucid engineers as the…