Lexicon Branding Finds Searchability Is The Most Important URL Metric

By PR Newswire

Among the many challenges of creating a new name for a product or business, getting the URL is often one of the most difficult. With over 130 million .com domains registered, securing a domain name for your brand can prove difficult, costly, and sometimes impossible.

David Placek, founder and president of Lexicon, set out to learn how consumers actually use URLs to find websites that are new to them, as well as those they had visited in the past.

Read the article.