Lexicon Branding Coins “Convera” for a New Cross-Border Payments and Foreign Exchange Solutions Provider

Lexicon Branding helped create the company’s new brand name, Convera to carry the story that this cross-border payments platform is all about fast and efficient movement of money around the world. The simplicity and energy of Convera is the perfect solution for a company that facilitates foreign exchanges of currency to help business do more. According to David Placek, Lexicon’s President, corporate rebrands are more challenging than ever before. In addition to the Convera team, Lexicon is proud to have worked with Ogilvy Consulting and Goldfinch Partners to create this exciting new brand.