July 2, 2018 Article

DowDuPont Announces Brand Names for the Three Independent Companies It Intends to Create, Reflecting Ongoing Progress towards Separations

June 13, 2018 Article

The Name Game Is Not A Simple Tune For Companies And Brands

May 7, 2018 Article

Whirlpool Corporation Debuts New Zera™ Food Recycler

March 27, 2018 Article

Philips Lighting Announces Intention to Change Company Name to Signify While Keeping the Philips Brand for its Products

March 16, 2018 Article

Rapid Rebrands: The Path to Success for Braze

February 9, 2018 Article

Lexicon Branding Finds Searchability Is The Most Important URL Metric

February 7, 2018 Article

BofI Federal Bank Rebrands as Axos Bank

January 24, 2018 Article

QRS-Tragon Announces Corporate Name Change to Curion

January 12, 2018 Article

How Car Companies Decide You’ll Ride a Mustang or Catch a Tiguan

November 2, 2017 Article

Anvil – Developed by Lexicon Branding for The Home Depot