CNN Business: Swiffer. Blackberry. Dasani. Meet the man who named your favorite products
![CNN Business: Swiffer. Blackberry. Dasani. Meet the man who named your favorite products](https://www.lexiconbranding.com/wp-content/uploads/2023/09/CNN.jpg)
Lexicon Press Coverage
Read CNN Business’ profile on Lexicon to hear the stories behind our linguistics-based model and the creation of legendary household brand names like Swiffer and Blackberry.