Cadillac’s Last Stand? David Placek, Lexicon Founder Comments in The New York Times on the Automotive Brand’s Revival
Lexicon Branding President and Founder, David Placek discusses the branding challenges of Cadillac, with The New York Times automotive writer Neal Boudette.
Cadillac: once the epitome of luxury, the high-end General Motors line is attempting another makeover to catch up with rivals that have overtaken it.
“To get their edge back, it has to be all about product development first,” David continues, “It’s almost like the brand is stuck in time.” For David, Cadillac represents a compelling case history of how product design and innovation must lead the way, and brand activities provide the lift.