Fast Company: What Steve Jobs can teach us about rebranding.
Fast Company: What’s needed to create future-facing brands?
Investors Business Daily: David Placek Named More Iconic Products Than You Can Count
Harvard Business Review – The Best Way to Name a New Product
Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.
Rapid Rebrands: The Path to Success for Braze
Tech Brew: What makes a good AI brand name?
Digiday: AI in 2025–Five trends for marketing, media, enterprise and e-commerce
Ad Age Podcast: Brand naming expert shares tips for branding AI Tools
