Harvard Business Review – The Best Way to Name a New Product
Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.
Rapid Rebrands: The Path to Success for Braze
Tech Brew: What makes a good AI brand name?
Digiday: AI in 2025–Five trends for marketing, media, enterprise and e-commerce
Ad Age Podcast: Brand naming expert shares tips for branding AI Tools
Transforming Practical Wisdom into Iconic Brands with David Placek
What’s in a Name? – How to Use Naming and Language to Build your Brand and Business
Forbes: Developing Effective Brand Names: Lessons from a Naming Guru
