Problem.

Pure Isolates couples the natural process of fermentation with cutting-edge technological innovations to create cannabinoids at commercial scale. They wanted to rebrand to a highly memorable and distinctive name given the hundreds of existing cannabis related companies already in the market, while emphasizing their scientific foundation. The result was Creo, a name chosen to reflect innovation and uniqueness.

Solution.

Lexicon created the name Creo, meaning “to create” in Latin, to support a mission of innovative science. Using a Classical name helps deliver trust, confidence, and credibility – all key brand objectives as the company looks to establish itself in a growing space.

See more of our startup & innovation work here.

Other Startups & Innovation Case Studies

Ardence (by TRM Labs)
Skydive
Within
Decade
Poetic
Airspeed

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do