Airspeed (formerly Glyphic)

Problem

Glyphic was founded in 2022 by former DeepMind research scientists Adam Liska and Devang Agrawal. Inspired by hieroglyphics, Glyphic reflected the company’s early focus on generative intelligence and language.

But as hundreds of revenue teams across twenty countries rolled out the platform, it became clear the company was building something the original name couldn’t carry. Glyphic had become an execution layer — AI agents that don’t just surface insights, but act on them. The last decade of GTM software had been obsessed with visibility: dashboards, recordings, analytics, and the hollow promise that if you can see a problem, you can fix it. While the company had moved well beyond that, their name hadn’t.

Solution

Rooted in aviation, Airspeed is an aviation instrument reading — the velocity of an aircraft relative to surrounding air. As a brand name, it signals operational speed, performance, and precision. For a company built around closing the execution gap in go-to-market, the name communicates exactly what’s at stake. Not another dashboard telling you what already happened. The lift to keep moving.

The name invites rich associations and narratives around knowing your destination, navigation, velocity, and adjusting course with real data. The phonetic arc moves from the open vowel in air to the tight consonant cluster in speed, creating a progression from space to velocity — the structure itself accelerates.

Airspeed positions the platform directly against the “visibility” category it had outgrown. Where competitors promise to show revenue teams more, Airspeed promises to move them faster.

Results

Airspeed launched under its new name on May 20, 2026, along with a $20M Series A fundraise led by DN Capital, with participation from Atlassian Ventures, Point72 Ventures, Framework Venture Partners, Vi Partners, and Creator Fund. The company serves 180+ customers across 20 countries, has grown revenue 4X year over year.

See more of Lexicon’s startup work here.