Metris (Mercedes-Benz)

Problem.

Mercedes-Benz needed a name for the brand new 2016 release of their commercial van.

Solution.

Sound like success. Most commercial vans use basic alphanumeric nomenclature systems to describe capacity or power. We saw an opportunity to bring aspiration to this utilitarian category with a name that reinforced the premium positioning of the parent brand.

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Metris (Mercedes-Benz)

Problem.

Solution.

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