New Balance launches TripleCell brand, latest innovation in 3D printing
Lexicon is proud to have partnered with New Balance to create the name TripleCell, the newest brand in their line of shoe technology. After our previous partnership to create FuelCell, TripleCell is the first major brand based on 3D printing.
“TripleCell will deliver the industry’s pinnacle expression of data to design with seamless transitions between variable properties underfoot”, according to Katherine Petrecca, New Balance General Manager, Innovation Design Studio. “This new, cutting edge, digitally manufactured technology is now scaling exclusively within New Balance factories in the U.S. further establishing us as a leader in 3D printing and domestic manufacturing… We’re really going to be able to disrupt the industry not only in performance, but also in athlete customization and speed to market.”