Facebook launches Calibra and Libra
Lexicon congratulates Facebook on the launch of Calibra and Libra. A game-changing idea from Facebook. Lexicon is proud to have been part of the creative development, the global consumer research and language and cultural analytics.
Please enjoy Facebook’s press release below.
A New Digital Wallet for a New Digital Currency
Today we’re sharing plans for Calibra, a newly formed Facebook subsidiary whose goal is to provide financial services that will let people access and participate in the Libra network. The first product Calibra will introduce is a digital wallet for Libra, a new global currency powered by blockchain technology. The wallet will be available in Messenger, WhatsApp and as a standalone app — and we expect to launch in 2020.
From the beginning, Calibra will let you send Libra to almost anyone with a smartphone, as easily and instantly as you might send a text message and at low to no cost. And, in time, we hope to offer additional services for people and businesses, like paying bills with the push of a button, buying a cup of coffee with the scan of a code or riding your local public transit without needing to carry cash or a metro pass.