Every billion dollar brand starts with a few letters. - Lexicon Branding

Every billion-dollar brand starts with a few letters.

Here are some that we’ve created.

“I enjoy telling the story of the SONOS name every time I am asked. Lexicon created exactly the right vessel for us to pour our work into, with an implicit standard for inspiration and craftsmanship. Frankly, it was impossible to imagine but they made it happen. We all work to live up to this standard every day, and that’s a gift which I cannot estimate the value of.”

John MacFarlane,
Sonos Founder

What’s the value of a Lexicon name?

There are plenty of suppliers that can generate a list of names. That's easy to do. Creating names that build billion-dollar brands is a different story. Click below for case studies on the ROI of Lexicon created names.

image of person against backdrop of logos with headline "how to find the perfect name"

How to create the perfect name:

The New Yorker: Famous Names

Fast Company: What Steve Jobs can teach us about rebranding.

A stack of Coca-Cola cans in different languages.

How Far Will Your Brand Stretch?