Investors Business Daily: David Placek Named More Iconic Products Than You Can Count
By Lexicon Editorial Team | Originally posted in Investors Business Daily on June 6, 2024
In this Investor’s Business Daily profile, founder David Placek talks about Lexicon’s role in naming some of the worlds most iconic products–from the Blackberry smartphone to Swiffer, Pentium, Impossible Foods, and more. The article explores Lexicon’s disciplined creative process, rooted in linguistics, creativity, and strategic rigor. This article offers a behind-the-scenes look at how brand names are developed to connect emotionally, convey emotion, and stand the test of time.