Hilton Launches Signia Hilton, a New Meetings and Event Focused Hospitality Brand

Lexicon is proud to continue our partnership with Hilton and develop the new brand name Signia.

By David Marr, Senior Vice President and Global Head of Hilton

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton.

“After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”

Read the article.