Vercel (Formerly Zeit)

Problem.

San Francisco startup Zeit had built a rapid deployment platform for developers to iterate quickly and collaboratively. They needed a forward-thinking rebrand to communicate the efficiency, excellence, and strength of their tool. Something short, globally resonant, and easily typed as a command by developers.

Solution.

Vercel implicitly communicates the platform’s core benefits by drawing on the root words ‘versatile,’ ‘accelerate,’ and ‘excel.’ The use of ‘v,’ whose sound is the most daring in the English language, adds confidence and dynamism.

Today Vercel has more than 6 million users and powers over 4 million websites, including those of major companies like Walmart, Apple, Nike, and Netflix. In 2025 their user base doubled and revenue rose 82% leading to a $300 million Series F round at a value of $9.3 billion.