Fast Company: What’s needed to create future-facing brands?

By Lexicon Editorial Team | Originally published in Fast Company on March 12, 2025

What does it take to create a future-facing brand? In this Fast Company article, we share principles and insights on how brands can stay relevant in an era of rapid change. He explores why distinctive brand language, strategic foresight, and cultural adaptability are essential to long-term brand success.

Lexicon has helped shape some of the world’s most iconic brands by crafting names that aren’t just memorable but also deeply strategic and future-proof. Read the full article to discover how brands can anticipate shifts in technology, language, and consumer behavior to stay ahead in the era of AI.

Read the full Fast Company article here.