Problem

TripActions, a travel management company, was expanding beyond its core business travel offering into broader corporate spend management. The company needed to signal its strategic shift from a travel-focused to comprehensive expense platform.

Solution

Lexicon created Navan, drawing from “navigate” and “avant-garde.” As a palindrome, Navan reads the same forward and backward. Elegant and smooth, the name breaks from overly-clever SaaS naming conventions.

In October, 2025 Navan went public with an IPO valuation of $6.2 billion, raising $923 million.

Read the rebrand announcement here.

Other Corporate Case Studies

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Perform Properties
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Windsurf

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do