Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding
From Prometheus to Hyperion, today’s tech branding trends lean heavily on mythology, sci-fi, and insider references. But do these names build real connection—or just speak to the tech elite? In this Fast Company article, Lexicon Branding explores what CMOs can learn about making names that resonate in and beyond Silicon Valley.