Trademark clutter presents a formidable barrier to the development of an effective brand name. Each of the 45 classes that a company might have to file a new trademark application already has hundreds of thousands of existing marks. In the USA alone, more than 100,000 new trademark applications are filed every quarter.
To meet this challenge, Lexicon has built a trademark screening team that includes both paralegals and a trademark attorney. Before we begin a project, we meet with corporate counsel to develop a detailed search strategy that covers both the trademark classes and the markets.
Our team's significant benefit is that we can evaluate hundreds of candidates with speed and accuracy. Our evaluations go far beyond identical conflicts, and we can access multiple databases. The overall result is that we save our clients both time and money and greatly reduce the frustration of trademark clearance.