Intel’s family of microprocessor brands started with the elemental-sounding Pentium. After years of success, they needed a name for a new higher-end chip that would not detract from the existing lines living alongside it.
With Xeon, we took another cue from the periodic table – this time from the noble gases such as argon, neon, and krypton. Having used a similar strategy with Pentium, Xeon was able to signal something newer and more powerful while staying in the same metaphorical space and not denigrating its predecessors. Today, Xeon holds more than a 40% share in the server marketplace.
Lexicon has named some of the most powerful brands of the digital revolution. Some of our first clients were Apple, Microsoft, and Intel, and today almost all our clients leverage technology in one way or another in the products they bring to market. We provide the help needed to create distinctive brands that stand out and compete on a global scale – and that can clear the rising global trademark hurdle.
A Few Technology Brands We've Named: