Intel’s new fifth generation microprocessor was so advanced it deserved to be called by more than just a series of numbers, but what?
To change the game, do something no one else has done before. This was the first time anyone had thought to name an unseen yet critical ingredient in a computer. The Pent- stood for the fifth generation of processors; -ium connected it with something elemental and strong such as sodium, magnesium, or titanium. In worldwide research conducted by Lexicon, Pentium outperformed all other candidates on key dimensions of advanced technology and superior performance. Under Andy Grove’s leadership, Intel moved an entire marketplace with one seven-letter word.
Lexicon has named some of the most powerful brands of the digital revolution. Some of our first clients were Apple, Microsoft, and Intel, and today almost all our clients leverage technology in one way or another in the products they bring to market. We provide the help needed to create distinctive brands that stand out and compete on a global scale – and that can clear the rising global trademark hurdle.
A Few Technology Brands We've Named: