Constellation Brands, Facebook, Herman Miller, Lyft
Team member since 2017
Social Psychology, Creative Development, Brand Architecture
"Those who say it can't be done are usually interrupted by others doing it."
— James Baldwin
Sarah works as the hub of inter-departmental support at Lexicon to help direct each step of the naming process. She is responsible for keeping projects organized as well as contributing to the research, creative, and linguistics teams. She draws heavily on her background in psychology, foreign languages, social media, and the arts to provide unique insight into the cross-cultural implications of brand naming. Sarah has also spent time abroad in Chile, Denmark, and China. A former Stanford Tree, Sarah graduated with a BA in Social Psychology and a minor in Spanish Language and Literature from Stanford University in 2017.