Freeform, Arm & Hammer Slide, Clorox, Colgate
Team member since 2014
Consumer Insights, Brand Positioning, Account Management
"Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy."
— David Ogilvy
Sandy leads Lexicon’s qualitative and quantitative research programs in design, execution, analysis, and reporting. She joined Lexicon after over 20 years of account planning, moderating, and research consulting. Sandy has designed hundreds of studies, moderated countless focus groups, and written strategic briefs for new and established brands. Her work has covered CPG, Retail, Finance, Healthcare, Beauty, Technology, Entertainment, Education and more.