Team member since 2016
Account Management, Strategic Brand Management, Brand Architecture
"If you try to be everything to everybody, you will become nothing to nobody."
— Bob McClain
Michiel develops strategic business opportunities and provides client support in Europe. Michiel worked for Nokia for over 10 years as the global director of brand and product marketing. While at Nokia, he worked directly with Lexicon to develop both new brands and brand architectures. Since his time at Nokia, he has developed his own international consulting practice and has recently authored a best-selling book The Only Book You Will Ever Need on Branding. During his years at Nokia, Michiel lived in Helsinki and New York while working internationally, giving him a valuable global perspective.