Facebook, Microsoft, Intel, BlackBerry, Coca-Cola, Levi’s, Nestlé
Team member since 1995
Language Evaluations, Structural Linguistics, Iconicity and Sound Symbolism
"I believe that 'brand' is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview connections, experiences, and promises that a product or service makes, and these allow us to work our way through a world that has thirty thousand brands that we have to make decisions about every day.”
— Seth Godin
Christine received her BA (1991) and MA (1993) in Linguistics from Université du Québec à Montréal (UQAM). She continued her graduate studies at Stanford until 1998, focusing on theoretical and computational approaches to lexical semantics, syntax, and morphology, as well as linguistic typology. In 2015, she obtained a certificate in translation – English and French from McGill University. Christine has been a consultant for Lexicon since 1995 and became the WorldBrand® coordinator in 2003.