(Integrated Medical Systems)
As a newcomer to the field of surgical instruments, our client needed a name that would sound innovative and precise, but also trusted and reliable.
We drew upon our investments in linguistics and proprietary software to identify sound combinations that strongly evoke ideas of precision and innovation. The letter 'v' is lively and quick, the 'k' suggests something strong and incisive, and the final 'n' is smooth. We also know from research that coined words – like Vikon – support innovation. Because of its simple structure and repeated consonant-vowel pattern, the name has a natural flow. It sounds like a real word in any language, and this helps it to seem trusted and reliable.
Start-ups are different. They need names that signal the company and its products are about the future, not the past. We have always enjoyed close ties to Silicon Valley, and our credentials include revolutionary and billion-dollar brands such as PowerBook and Pentium. This tradition has continued with more recent cutting-edge innovators such as Ten-X, Lucid Motors, Lightbend, and Tangible Science.
Some Start-Up & Innovation Brands We've Named: