RelayRides started as a crowdsourced long-term alternative to Zipcar (think: the Airbnb of cars). The name confused customers, and the unwieldy compound did not travel well among non-English speakers. The client needed a more approachable name that would distinguish it from the short-term ridesharing juggernauts Uber and Lyft.
The name Turo leverages classic automotive associations and is built to travel the world — literally and linguistically. The structure of the word, consonant–vowel–consonant–vowel, is the most fundamental structure of words in all languages.
Startups are different. They need names that signal the company and its products are about the future, not the past. We have always enjoyed close ties to Silicon Valley, and our credentials include revolutionary and billion-dollar brands such as PowerBook and Pentium. This tradition has continued with more recent cutting-edge innovators such as Ten-X, Lucid Motors, Lightbend, and Tangible Science.
A Few Startup & Innovation Brands We've Named: