TP-Link, a global China-based provider of networking products, was preparing to enter the smartphone market. They needed a name to support a seamless mobile experience for customers worldwide along with its message to “capture the essence of life in a moment, and save the beauty of it all for a lifetime.”
The Greek word for “cloud,” Neffos works not only for its relevance to technology but also for its linguistic properties. The initial ‘n’ sound is smooth, leading into a fun double ‘ff’ and ending in a reliable, classic ‘os’ suggesting an advanced “operating system.” TP-Link now sells Neffos smartphones across China, India, and Russia.
Startups are different. They need names that signal the company and its products are about the future, not the past. We have always enjoyed close ties to Silicon Valley, and our credentials include revolutionary and billion-dollar brands such as PowerBook and Pentium. This tradition has continued with more recent cutting-edge innovators such as Ten-X, Lucid Motors, Lightbend, and Tangible Science.
A Few Startup & Innovation Brands We've Named: