Simply finding out whether consumers like a name is not enough; the goal of Lexicon’s naming research is to uncover a name’s strategic potential to help our clients grow.
Effective naming research works differently than testing for positioning or copy. Our approach, designed by linguists and cognitive scientists, is optimized for name testing. It delivers insights into how consumers react to a name, the sense of anticipation the name sets up, and the imagery it evokes. This approach works in both qualitative and quantitative methodologies, and it allows for quick turnarounds on general consumer perception – a matter of days rather than weeks. It’s one of the ways we help deliver winning names to our clients.