Research in Asia.
750 million people are under the age of 25 in Asia. They speak more than 38 major languages.
Consider that both an opportunity and a problem.
Fortunately, we have the solution. Lexicon’s latest brand research methodology fully integrates consumer insights with linguistic analytics. This new program is just the latest in a long history of our involvement in Asia.
In fact, we have been working in Asia since we started Lexicon.
Singapore, Kuala Lumpur, Bangkok, Tokyo, and Taipei are familiar places to us. We have created new brands for Asian companies as well as American and European companies selling in Asia.
In 1995, we launched our “Asian Initiative” to better understand the brands, languages, and cultures of the region. In 1996 we published our first analysis, “The Languages of Asia,” for our clients.
Our latest research package leverages our network of Asian linguists to ensure that your name not only works in every market, but represents a strategic communication tool.
Our Asian clients include Sony, Fujitsu, Toyota Subaru, Hakuhodo, and Beam Suntory. USA and European clients that have capitalized on our Asian expertise include Lyft, Facebook, Chubb Insurance, and Constellation Beverages.