Since 1982, we have successfully completed more than 3,900 assignments in 19 countries.

Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words or phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.

Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research. As a result, we deliver a strategic solution on every assignment — a solution that supports both business and marketing goals.