Mi Campo

(Constellation Brands)

Problem.

With many longstanding, well-known tequilas on the market,Constellation Brands needed to make their new product–and product name–stand out.

Solution.

Strikingly capture a sense of the traditional with a modern flare. Mi CAMPO (Spanish for "my field") leverages the proud heritage and craftsmanship of the tequila's distillery and pairs it with a modern sensibility. The name is also easy to pronounce and makes a strong bar call–must haves when creating a new liquor brand.

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