Last year, our summer interns ran Lexicon's Automotive Think Tank. Their fresh perspectives and varied backgrounds helped us to explore the branding landscape of the automotive future – an industry that is on the cusp of experiencing seismic shifts. The purpose of the think tank was to closely examine the current automotive industry structure, how rapidly it’s changing, and what those changes will look like – for everyone from car manufacturers to insurance companies to the government. Our recent and continued work in the space has positioned Lexicon as a leader in the automotive naming space.
Follow our Automotive Think Tank Blog for a Look at the Future
August 16, 2016