Appboy announces plans to rename company to Braze — created by Lexicon
September 19, 2017


"The renaming of the company to Braze signifies another step in a period of tremendous growth, and a clear recognition that the technology ecosystem of channels and platforms extends beyond apps. The name reflects both the product–which has been cross-channel and cross-platform since day one–as well as the company's mission to bring people together through technology. The word braze means to bond, to unite, or to join with considerable strength. At its core, the company, Braze, brings unity to the brand-customer relationship, and brings people, data, and technology together."

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