Pfizer developed a powerful antibiotic used to treat bacterial infections. The scientific name – azithromycin – needed a consumer-friendly counterpart that was easy to pronounce but still sounded as effective.
Pulling out a part of the scientific name for the compound – zithro – supported a solution that was straightforward and effective. Adding –max as a suffix drove home just how powerful the antibiotic was in a way that consumers could understand and pronounce.
Health industry products and services range from treating everyday cuts and bruises to spearheading leading-edge innovations in biology, pharmacology, and technology. The common thread linking all these is a commitment to healing and humanity, and that’s also what has defined our approach to developing winning brand names in this category.
Some Health Brands We've Named: