3M wanted to translate developed technology into bandages, first aid, and personal health care products. They challenged Lexicon to create a brand name that would allow them to compete effectively against category behemoth Band-Aid.
Nexcare combines two core ideas: technological advances through the idea of “next generation,” and the very human notion of caring. Nexcare conveys these ideas around the world – both to professionals and consumers – and has supported 3M’s global growth in the category.
Health industry products and services range from treating everyday cuts and bruises to spearheading leading-edge innovations in biology, pharmacology, and technology. The common thread linking all these is a commitment to healing and humanity, and that’s also what has defined our approach to developing winning brand names in this category.
Some Health Brands We've Named: